Groupon gets creative with business listings & coupons

Groupon made a fortune back in the day, stealing the hearts and minds of many a shopper with its great discounts and deal-a-day coupons. In recent times that business model has lost its sheen, forcing the company to become a bit more creative as it looks to expand.

The idea it’s come up with is smart. Instead of just offering coupons and vouchers, Groupon posts these along with detailed information of each business its promoting. In other words, it’s kind of like a Yellow Pages 2.0, a one-stop shop where you can find all the information you need AND save money as well. For example, just look at the offer on this Ramiro’s Cantina listing.

Ramiros Cantina

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